Television is the most popular global ad medium which combines the power of sight, sound, color, motion and emotion while delivering a message with the impact of high reach and refined targeting.
Commercial Schedules
From one-location retailers to companies with a national footprint wanting local impact, schedules can be customized for nearly any advertiser. From women and men, from young and old, from news to primetime, there’s programming that will deliver your customer.
Sponsorships
Television has significant sponsorship opportunities with both local and network programs, including weather, traffic, financial, primetime, syndicated, and locally-produced specials. These often include promotional messages, open/close billboards, and more.
Promotions & Contests
Throughout the year, promotions and contests often occur around primetime shows, syndicated shows, station events, or client-driven requests. Flexibility and creativity can lead to a win-win-win for client, viewers, and station.
Long-form Video & Interview Options
Most television stations have additional flexibility with their secondary digital channel, allowing for longer commercials (often up to two minutes) and client interviews for airing on the station broadcast as well as on the station website and/or client website.
Multiple Markets
Fisher Communications has TV stations in Washington, Oregon, Idaho, and California. This gives you an outstanding synergy for your message if you’d like to reach into different geographic areas. Talk with your account executive about how Fisher can help you maximize your impact.
Spanish Language
We reach Spanish-language viewers via our affiliation with Univision in several Fisher markets. You can target new customers or existing customers with information and offers in their native language. Seattle, Yakima/Tri-Cities, and Portland are markets where you can reach this rapidly growing and important audience.
Commercial Production
Affordable, professional production capabilities from in-house producers/directors with Fisher Communications allow the bulk of your marketing budget to go on-air, giving you maximum impact with a targeted message.
Research
From Nielsen, Scarborough, TVB and other sources, our research helps you determine the most efficient, effective use of television to reach your customers and prospective customers. Before you invest with Fisher Communications, we can dig into the details by looking at your category, your competition, your past marketing campaigns, and so much more. Just ask!