Fisher Interactive Network and Vadio launched a new, patent-pending technology from Vadio that syncs online music videos in real-time with terrestrial radio music broadcasts.
The technology is powering the live streaming player on the website of STAR 101.5 FM in Seattle.
The new platform creates a non-stop music video stream in sync with the live on-air broadcast, giving online listeners a richer experience that goes well beyond the traditional audio-only stream.
“Fisher Interactive Network is a leader in local media innovation and we are thrilled to have Vadio’s new technology powering STAR 101.5’s streaming player,” said Vadio co-founder Bryce Clemmer. “With the talent behind STAR 101.5, Vadio will provide a new opportunity for the station to grow its online audience and interact live with its listeners.”
Vadio’s new streaming platform also allows clients to effortlessly stream live video of talk shows, celebrity interviews, and sponsored events from any location. The platform is available immediately for use by all broadcasters.
“We are excited to be the launch customer for Vadio’s new streaming technology,” said Jenny Kuglin, General Manager of Content and Social Media for Fisher Interactive Network. “Syncing a live radio broadcast with music videos while retaining breaks and live in-studio segments is no easy task, but Vadio’s platform does it effortlessly. This will open up a great new experience for our audience and advertisers.”
Vadio integrates with stations’ existing playout and streaming infrastructure, as well as handling rights management for the music videos.
As consumption of online video continues to grow, pairing live audio with music videos offers audiences an engaging way to experience everything the radio station and the singers and songwriters have to offer.
“STAR 101.5 is excited to help launch this innovative way to connect with listeners and provide them with a truly unique online music experience that can’t be matched in any other way,” said STAR 101.5 Program Director and Morning Host Kent Phillips. “It is a unique marriage of terrestrial radio and the internet to benefit both brands.”
About Fisher Interactive Network Fisher Interactive Network (www.fisherinteractive.com), a division of Fisher Communications, Inc. (www.fsci.com) produces Fisher’s award-winning news websites as well as over 120 hyperlocal neighborhood web sites in five markets, earning the company the 2009 Innovator of the Year award at the Borrell Local Online Advertising Conference. Additionally, Fisher Interactive has produced several websites dedicated to lifestyle and entertainment content, including SeattlePulp.com, PortlandPulp.com and Eugenepulp.com.
About Vadio: Vadio™ (http://www.vadio.com) is patent-pending technology that takes the songs radio stations are airing live and syncs them with music videos, all in real time. This creates a non-stop music video channel based on the live audio a station broadcasts to listeners. When a talk show airs, a celebrity stops by the studio, or there is a sponsored event, stations can effortlessly live stream at any time, from anywhere. Vadio is the next step for broadcasters looking to innovate in the digital realm.
Fisher Interactive Network