Ad platform for connected TV apps inserts national and local ads, also features second screen ad capabilities in tablets and mobile devices
Seattle, WA and Denver, CO April 10, 2012 – Fisher Interactive Network and Accelerated Media today unveiled the launch of connected TV applications for KOMO News in Seattle, featuring Accelerated Media’s advanced ad serving platform. The apps will include content from KOMOnews.com and KOMO television broadcasts. The ad platform will insert local and national advertising into both their connected TV and mobile viewing applications.
“Connected devices are quickly gaining momentum, and have opened up a new space for interactive advertising,” said Accelerated Media’s President& CTO, Doug McGary. “Adding interactivity transforms TV advertising from a ‘lean back’ experience into an immersive, consumer-driven experience. This type of viewer involvement leads to deeper engagement and higher levels of brand recall, purchase intent and product sales. We’re proud to partner with Fisher as we enter a new era of advanced advertising.”
Accelerated Media’s ad platform powers its Companion Ad Network™ (CAN) to provide advertisers with advanced interactive advertising capabilities on smart TVs and second screen apps in mobile or tablet devices. The CAN provides advertisers the option to host VOD or photo galleries, request information, coupons or samples, find and map retail locations, integrate with social media and even transact (buy now) on any connected device. The CAN is incorporated into apps built by Accelerated Media, but can also be easily added to existing connected TV widgets and mobile device apps already deployed.
The beauty of these new content distribution platforms and their related advanced advertising tools means we can now distribute content in more places and monetize it in new ways.” said Randa Minkarah, SVP of Revenue and Business Development at Fisher Communications. “Our sales teams are now empowered with addressable and accountable advanced advertising tools that will enable our clients to improve their ROI.”
The Accelerated Companion Ad Network™ includes an authoring system which will allow Fisher Interactive to build and deploy advanced advertising applications for their advertisers easily and quickly.
“We are excited to be able to offer these advanced advertising capabilities to our clients,” said Michael Seifert, GM of Digital Revenues for Fisher Interactive Network. “With all of the new functionality available today and the integration of the TV screens with second screens using Audio Content Recognition, all of our advertising products are more accountable and addressable.”
About Fisher Interactive Network
Fisher Interactive Network, a division of Fisher Communications, Inc., produces Fisher’s award-winning news websites as well as over 120 hyperlocal neighborhood web sites in five markets, earning the company the 2009 Innovator of the Year award at the Borrell Local Online Advertising Conference. Additionally, Fisher Interactive has produced several websites dedicated to lifestyle and entertainment content, including SeattlePulp.com and PortlandPulp.com.
About Accelerated Media
Accelerated Media develops and executes advanced TV interactive experiences for global consumer products companies and content programmers. The company aggregates campaigns across all interactive platforms, including cable, satellite, telco, as well as over the top TV devices and mobile/tablets, enabling clients to interact with their customers and viewers in revolutionary and accountable ways. Their expertise has resulted in unprecedented television ad ROI for multiple Fortune 500 advertisers and accounts for some of the first, and most sophisticated, interactive TV campaigns in the U.S. The technology leader in the industry, the company builds and deploys mobile and TV apps, as well as ad platforms and set top box technology for major chip manufacturers and cable MSOs.
Digital Content Strategist
Fisher Interactive Network
Director, Media Business Development