SEATTLE, Wash. – (January 23, 2012) – Fisher Interactive Network announces a new partnership with Kirkland-based startup Pirq. The partnership will merge Fisher Interactive Network’s new deals site SeattleNow.com with Pirq’s innovative geography-based and time-sensitive deals application in the Seattle market. Under this agreement, Fisher Interactive will also serve as the exclusive media partner for Pirq, providing a strategic marketing campaign utilizing its unique blend of television, radio, internet and mobile properties in the Seattle market.
The Pirq app delivers exclusive discounts of 20-50% off the total bill at more than 150 dining locations in the Puget Sound area, and is currently available to iPhone and Android users. Unlike other daily deal options, there is no pre-payment for coupons. Redemption is also quick, easy, and streamlined: customers just show up at the restaurant and scan a Microsoft Tag with their phone. Pirq allows users to save a significant amount of money while dining out, however, Pirq also delivers a tremendous amount of value to restaurants too. Pirq’s SmartYield™ technology recognizes when a restaurant is busy and when it is not, and then automatically makes real-time adjustments to the amount of offers available. This system helps maximize customer traffic during both off-peak and peak hours, and creates a true win-win for both customers and restaurants.
“Pirq has created a mobile solution that solves many problems for local restaurants. This is a 100% smart phone solution giving the user power to discover hyperlocal, quality offers from select dining establishments,” said Fisher SVP, Revenue and Business Development, Randa Minkarah.
Each time a customer uses the Pirq app, Pirq also donates 10% of its revenue to United Way in a partnership called “Deals for Meals,” in which donations go toward ending hunger in our community. There is no additional cost to the business or the customer. The special Fisher code that will benefit the United Way of King County is “KOMO”. Anyone using the code will also be entered to win a dozen roses just in time for Valentine’s Day. Details can be found at www.SeattleNow.com.
“We are delighted that PIRQ’s partnership with United Way will help to fight hunger in our community. It is a very good fit for Fisher as we are committed to helping our communities,” said Minkarah.
“Pirq is very proud and honored to team up with an established media partner like Fisher Communications to deliver true local savings for smartphone users in the Puget Sound. In today’s environment, everyone wants to save money,” said James Sun, CEO of Pirq.
Pirq is a free smartphone app that gives users exclusive deals at nearby restaurants. Users love Pirq because they receive 20%-50% off their entire bill all day, everyday at a variety of local restaurants. Pirq also delivers tremendous value to vendors with its pioneering SmartYield™ technology that automatically and intelligently adjust deals in real-time to maximize a restaurant’s off-peak and peak hours, which helps deliver new customers and increase profit for the restaurant. Follow Pirq online: Website | Twitter | Facebook
About Fisher Interactive Network
The Fisher Interactive Network produces award-winning news websites as well as over 120 hyperlocal neighborhood web sites in five markets, earning the company the 2009 Innovator of the Year award at the Borrell Local Online Advertising Conference. Additionally, Fisher Interactive has several websites dedicated to lifestyle and entertainment content, including SeattlePulp.com and PortlandPulp.com.